NIKE "RIVALRY" COLLECTION

Sportwear brand NIKE have released a new collection called "Rivalry" designed by London based designer/stylist Carri Munden.  The collection boast a more "urban street wear" feel as opposed to sports apparel that NIKE are more recognised for. 

Carri Munden’s innovative and individual look has made the London based designer and stylist one of the most influential people in fashion worldwide. A true cult icon, her brand Cassette Playa is coveted and idolised in every corner of the globe, Cassette Play’s collaboration with Nike as a part of the new Nike Sportswear Rivalry Collection mixes traditional sportswear with Munden’s unique look, feel and philosophy(SOURCE)

I think Adidas their rivals, have always been stronger in designing pieces that can be worn on the street (old skool B-Boy tracksuits etc) as opposed to NIKE who tend to be very "active" sportwears led.  Check out the rest of the collection below.  Do you think it can compete with Adidas'd already established range?