ALEXA CHUNG FRONTS DKNY JEANS A/W

TV presenter Alexa Chung has become the face of DKNY jeans. The presenter has completed a shoot for the fashion labels A/W ad campaign for the brand.

The brand has ditched Daisy Lowe who fronted the SS09 campaign in favour of Chung who can be seen in the AW09 collection posing on the streets of NY.

Why Alexa? Speaking to Elle UK, DKNY jeans said “Alexa was chosen because her style epitomises that of the DKNY Jeans girl.”

Shot by famed streetstyle photographer Scott Schuman of The Sartorialist, the ads will be in a mag near you from August onwards. (SOURCE)

Wow, she is really trying to break that US market. What do you think of Alexa, do you rate or hate? Do you think America will get her?