Ohh I hope this is good!
I have really loved the stuff coming out of River Island the last few seasons. They have really concentrated on translating trends from the catwalk to their collections. Not many high street stores have done this as well as River Island of late.
I've been wanting to design my own collection for some time. River Island is the perfect partner for me to collaborate with and working with a British, family-run business also really appealed to me."I find London really inspiring and River Island loves to have fun with clothes. I'm looking forward to working with them and creating something really special."(Rihanna)